If you're like me, you like to keep up to date on marketing topics. And, since "marketing" encompasses so many sub-topics, there's a lot to read, but never enough hours in the day.
So I've put together my top seven favorite marketing blogs that will inform and inspire you. Here they are - in no particular order:
This Australian digital marketing guru is listed on Forbes as one of the “Top 20 Influencers of CMO’s” – 2017. His mission is "to inspire and educate people on 'How to win at business and life in a digital world.'"
Blog posts cover social media, blogging, content, email, influencer, SEO, conversion, advertising, business, and personal growth. Articles include details and several visuals, especially for the "how-to" posts. Although Jeff writes many articles, there's a large cache of guest authors who contribute to his blog.
Check out his e-book entitled, Blogging The Smart Way, “How to Create and Market a Killer Blog with Social Media.” If you follow him on social media, he sometimes offers it for free.
Neil, a New York Times best selling author and co-founder of Crazy Egg and Hello Bar, helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.
In other words, Neil is no slouch! 😉
Although his specialty topic is how to increase online traffic, he also writes about sub-topics: social media, inbound marketing, blogging, branding, content, and others. He authors the majority of the blog posts.
Neil's articles are quite long, often topping 2000 words. He uses many graphics and charts to explain what he's trying to impart. You'll also find valuable reports, webinars, and daily podcasts on his website.
Neil also has a keen sense of humor. For example, his company name is I'm Kind of a Big Deal, LLC. 😆
Lilach is a social media and digital marketing expert from the UK. Forbes named her one of the "Top 20 Women Social Media Influencer." Oracle titled her the "Social Influencer of Europe."
Lilach's main focus is on generating leads that convert which includes sub-topics: social media, content, email, PR, and marketing automation. Her title graphics are attractive and brand consistent, and her articles, lengthy and descriptive, including many images and charts.
Don't forget to download her free cheat sheet entitled, "Double Your Traffic in 30 Days."
The Convince and Convert Blog from Jay Baer
Jay is the New York Times best-selling author of five books, the most retweeted person in the world among digital marketers, and the second-most influential person in content marketing. A big-time entrepreneur, he founded Convince & Convert in 2008, and it is his fifth multi-million dollar venture!
Jay's specialty topics are digital marketing and customer service. His blog covers many sub-topics such as social media, influencer marketing, content, email, mobile marketing, customer experience, and others.
Jay's posts are informative, although not as long as the bloggers above. His articles are mostly text in a large typeface, making them easy to read.
As a MarketingProfs (MP) senior contributor in years passed, I must say that the online publication has evolved and grown into a media giant. Its blog is now one of several "products" offered that include webinars, training, events, and podcasts. Some of the most recognizable marketers are MP alums.
Blog contributors include MP staff as well as guest contributors. Posts are a mix of shorter content with charts or graphics to lengthier ones at around 1200 words. Averages are in the 800-1000 word range.
The extensive topic list includes 13 categories! To read blog posts, participate in the forum, receive the newsletter, and attend sponsored seminars, you'll require a basic free membership. There are two other memberships that offer more.
Social Media Examiner
Founder Michael Stelzner has turned an online publication he started in 2009 into a major media force. In addition to two weekly audio podcasts and a weekly live video talk show, Social Media Examiner (SME) publishes an annual Social Media Marketing Industry Report.
SME also operates an annual conference entitled, "Social Media Marketing World," at which some of the best marketing speakers participate such as Guy Kawasaki, Mari Smith, Ann Handley, Jay Baer, Mark W. Schaefer, Chris Brogan, Darren Rowse, and Neal Schaffer.
Blog posts are lengthy and educational and include graphs, charts, screenshots, and complementary resources. Michael contributes about once a week with guest writers filling in the rest.
One thing I can say with confidence... I always learn something reading SME's articles, especially the how-tos.
Business 2 Community
As an occasional contributor, I find B2C a well-rounded source for marketing-related articles. Although the online publication includes other topics such as Business & Finance, Life & Entertainment, and US & World News, its content on Digital & Social and Sales & Marketing are extensively covered with lots of categories.
Articles are at least 300 words long with many in the 1000-word range. You won't find a lot of images in the content other than the title graphic, making B2C a quick read for ideas and information.
SmallBizClub is an excellent resource targeted to small business owners and professionals. Its Sales & Marketing category includes Advertising and Lead Generation, Marketing Innovations, Marketing Plans, Online Marketing, Relationships, and Sales Activities.
Its web ranking isn't as high as the other blogs I mentioned, but I included it for two reasons. One, the information is valuable, and second, I am a contributor! 😉