How to Make Your Brand Shine with Business Holiday Gifts

Everyone loves to receive holiday gifts!

Giving out holiday gifts to your employees and best customers is a great way to highlight your business’s brand identity and values. It reflects a level of generosity and implies that you care about individual relationships.

Both customers and vendors alike recognize the significance of those two factors in creating long-standing relationships with a business. Your act of kindness has major implications on your brand’s perception, the likelihood of repeat business, and increased referrals.

Here are 3 ways you can make your brand shine this holiday season:

1. Demonstrate Customer Appreciation

Giving holiday gifts keeps your brand top of mind with customers, prospects, lapsed customers, and vendors. Customers* who feel appreciated and valued tend to stick around, increase their purchasing and brand loyalty, and recommend your brand to others. As long as you continue to provide exceptional service, and what you offer brings value, they won’t have reasons to leave.A pretty senior woman in a Santa Hat shaking a gift box to hear what is inside.

*Customers include anyone your business/organization serves: clients, consumers, members, donors, volunteers, etc.

Past surveys of corporate gift givers and recipients by the Promotional Products Association International (PPAI), discovered that vendors who gave gifts were twice as likely to increase their chances of being contacted by recipients as those that didn’t have a gift program.

A recent ASI survey found that 32% of companies that plan to dole out gifts to customers this holiday season will spend a median of $24. Food or beverages are the most popular gifts for customers and prospects, followed by calendars, desk accessories, writing instruments and gift cards. 

The holiday season is an excellent time to elevate your brand and show your appreciation to customers in a more meaningful way. 

2. Demonstrate Employee Appreciation

As with external customers, your organization would not exist without its internal customers: employees. Yet, most workers who leave their jobs cite lack of appreciation as a major reason for seeking other opportunities. 

An O.C. Tanner survey of workers around the world shows that receiving recognition even just once a year, can make a significant difference in many facets of the workplace. The ASI study indicates that more than 40% of businesses give gifts to employees during the holiday season to show appreciation for their work over the past year. 

Companies thanking employees with cash or gifts this year are spending a median of $44. Apparel and gift cards are the two most popular gifts for employees, with apparel on the rise over the past three years from 29% to 40%. 

3. Demonstrate Seasonal Spirit

When your workplace is festive and exudes holiday spirit, it helps create a warm and inviting environment for your customers and employees. Try to be inclusive and recognize that there are several holidays in December and January.

  • Milad un Nabi (Prophet Muhammad’s Birthday, December 1, 2017)
  • Hanukkah (Evening of December 12, 2017 – Evening of December 20, 2017)
  • Christmas (December 25, 2017)
  • Kwanzaa (December 26 2017 – January 1, 2018)
  • New Year’s Eve (December 31, 2017)
  • Orthodox Christmas (January 7, 2018)

The holiday season gives your brand many ways to stand out and shine with customers and employees. Make it fun and engaging by showing your appreciation with holiday gifts.


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