Today is #GivingTuesday, a day set aside for global giving.
Originally planned for the Tuesday after American Thanksgiving Day, the theme day has spread to numerous countries worldwide including:
- Czech Republic
- Dominican Republic
- New Zealand
- Puerto Rico
- United Kingdom
The #GivingTuesday website is chock full of resources and kits for advance planning, particularly for the nonprofit organizations that take part. And, they have come on board big time. In 2016, U.S.-based charities raised $168 million - up 44% over the year before!
My marketing pal, George Weiner of Whole Whale, predicts that this year Americans will raise $201 million. Anyone taking bets? 😉
Check out the video below and head to the #GivingTuesday website to make your 2017 gifts. As soon as I post this, that's what I'm going to do.