Beyond Your Logo Media Kit

On This Page:
  • Contact Information
  • Promotion Information
  • Book Information
  • About the Author
  • Interview Resources
Check out:
Contact Elaine graphic
Media Inquiries/Review Copy Requests:

Elaine Fogel
publisher@CompassPress.us
602-380-7230 / 866-658-9933

Speaking Inquiries:

Elaine Fogel
elaine@elainefogel.com
602-380-7230 / 866-658-9933

Promotion Information:

“There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain.

Your small business’ brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it’s critical that you do everything possible to ensure that your customers’ experiences are amazing.

Beyond Your Logo delivers 7 strategic ideas with loads of free and low-cost tactics and resources you can implement and use immediately. And, you don’t need any marketing or branding experience to benefit from the guidance Elaine gives you!

Whether you own an existing small business, work for one, or are starting a new one, learn the concepts and tools that can take your company well Beyond Your Logo.”

Book Information:

Title: Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success

Author: Elaine Fogel

Publisher: Compass Press LLCBeyond Your Logo book cover

Date of Publication: November, 2015

ISBN:

978-0-9966613-0-0 (print)

978-0-9966613-1-7 (digital)

Pages: 290 + Bonus Material download

Book Awards/Recognition:

book awards

Interview Resources:

Interview Topic: A Strong Brand is Essential for Small Business Success

There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain.

A small business’ brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it’s critical that you do everything possible to ensure that your customers’ experiences are amazing.

In this interview, Elaine Fogel, author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success, shares seven strategic brand ideas that can take your company well Beyond Your Logo to greater growth and increased revenue.

Sample Interview Questions:

  • What is a brand and why is it important to small businesses?
  • What are the benefits a small business can gain by adopting a customer-centric mindset?
  • What are some of the ways small businesses can transform to a customer-centric mindset?
  • What is internal customer service and why is it important?
  • What can business owners do if they can’t afford to hire marketing and branding help?
  • How does professionalism contribute to a company’s brand?
  • How do small businesses have an advantage over corporations when it comes to being “nimble?”
  • What is Small Business Social Responsibility and how can small businesses practice it?
  • How important is having a marketing and branding strategy for small businesses?
  • Why did you write this book?