BEYOND YOUR LOGO MEDIA KIT
ON THIS PAGE:
“There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain.
Your small business’ brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it’s critical that you do everything possible to ensure that your customers’ experiences are amazing.
Beyond Your Logo delivers 7 strategic ideas with loads of free and low-cost tactics and resources you can implement and use immediately. And, you don’t need any marketing or branding experience to benefit from the guidance Elaine gives you!
TITLE: Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success
AUTHOR: Elaine Fogel
PUBLISHER: Compass Press LLC
DATE OF PUBLICATION: November, 2015
AVAILABLE AT THESE BOOKSELLERS:
A Strong Brand is Essential for Small Business Success
There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain.
A small business’ brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it’s critical that you do everything possible to ensure that your customers’ experiences are amazing.
In this interview, Elaine Fogel, author of Beyond Your Logo – 7 Brand Ideas That Matter Most For Small Business Success, shares seven strategic brand ideas that can take your company well Beyond Your Logo to greater growth and increased revenue.
Sample Interview Questions:
• What is a brand and why is it important to small businesses?
• What are the benefits a small business can gain by adopting a customer-centric mindset?
• What are some of the ways small businesses can transform to a customer-centric mindset?
• What is internal customer service and why is it important?
• What can business owners do if they can’t afford to hire marketing and branding help?
• How does professionalism contribute to a company’s brand?
• How do small businesses have an advantage over corporations when it comes to being “nimble?”
• What is Small Business Social Responsibility and how can small businesses practice it?
• How important is having a marketing and branding strategy for small businesses?
• Why did you write this book?
ONLINE/SOCIAL MEDIA RESOURCES
I appreciate any promotion or social sharing you do for the book.
Here are my social media profiles:
Of course, feel free to use your own words, but here are some ideas to get you started:
Learn the overarching concepts and tools to take your #smallbiz well beyond its logo.#beyondyourlogo
Customers determine your #smallbiz #brand reputation. It’s critical to ensure their experiences are amazing. #beyondyourlogo
Help prospects/customers develop positive impressions and feelings about your #smallbiz. Find out how. #beyondyourlogo
Walking the talk and delivering what your #smallbiz promises form the foundation of a strong #brand. #beyondyourlogo
Learn free/low-cost ways to engage #smallbiz employees and keep them motivated. #beyondyourlogo
Learn how to turn #smallbiz customer complaints into contentment. #beyondyourlogo
Customers remain loyal to #smallbiz that provide the same #brand experiences with every interaction. #beyondyourlogo
Support diversity, inside and out, for a #smallbiz customer-centric brand reputation. #beyondyourlogo
Resources to learn as much as you can about marketing and branding for your #smallbiz. #beyondyourlogo
Professionalism makes a huge difference in how customers perceive and refer your #smallbiz. Learn how. #beyondyourlogo
Responding to customers quickly is imperative to your #smallbiz #brand reputation. Get tips! #beyondyourlogo
It’s important for your #smallbiz to stay abreast of marketing and business trends. #beyondyourlogo
Easy ways for your #smallbiz to engage in social responsibility and get involved in its community. #beyondyourlogo
There are easy ways your #smallbiz can contribute to the community to build its #brand. Learn how. #beyondyourlogo
Step-by-step guide to developing your #smallbiz #marketing and #branding plan. #beyondyourlogo
Learn how to earn customers’ trust so they become brand ambassadors, tooting your horn for you. #beyondyourlogo
Get this new book by @Elaine_Fogel and grow your #smallbiz! #beyondyourlogo
“Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success by Elaine Fogel concentrates on what is a brand, how to build it, and why it is important even for small businesses. The book covers everything you need to know about running a small business, from the importance of an impeccable customer service to other aspects such as: dress code, work ethics, workplace etiquette, telephone manner and how to use various channels of communication – telephone, email, live chat and social media.
The book also covers the difference between strategy and tactics, and why they are both important for your business, and provides extensive advice on marketing and branding. The latter includes: brand vision, brand values and brand personality among others. There are many references to different resources and graphics to support the concepts which complete the book.
If you are a business owner or you are about to start your business, Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success by Elaine Fogel is the book for you. Easy to read and understand, the book is packed with advice from the author’s experience as well as real life examples of dos and don’ts. The chapters are well organized, the language is partly specialized, but the terms are all explained and the concepts are easy to apply to your own business.
I particularly enjoyed the chapter about customer service which is helpful, not just for business owners but for consumers as well. Beyond Your Logo is the kind of book that invites you to take notes as you read so at the end of it you will have a solid business plan that you can re-read, amend and adjust as your business evolves.”
Entrepreneurship is an often rewarding, yet challenging endeavor. One of the most critical parts of successfully starting and growing a business is getting your branding right, communicating it in a clear and consistent fashion with customers. Elaine highlights numerous important important aspects entrepreneurs must consider and execute in order to lay the foundation for long-lasting success.”
Omer Minkara, Research Director, Contact Center & Customer Experience Management, Aberdeen Group
Beyond Your Logo is a well-organized guide for small business owners. Elaine Fogel has broken her content into actionable bits giving readers manageable tools to develop their own customer-oriented marketing and branding plans. What makes this book so effective is that Elaine’s seven brand ideas are achievable. Small business owners who read this can easily feel motivated to take action. Her concepts can serve as a long-term reference to help them reach greater success.”
Jeanne Bliss, President CustomerBliss and bestselling author of I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad, and Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
So much of business—and life—comes down to relationships. People tend to do business with others who they know, like, and trust. Elaine has a lot of great ideas and advice in this book, all about the ways you can develop those relationships built on trust, through every brand interaction people have with you and your business.”
Fran Tarkenton, NFL Hall of Famer, CEO of Tarkenton Companies, author of The Power of Failure: Succeeding in the Age of Innovation
Elaine Fogel knows the power of seven — so she’s capture seven simple but powerful ideas to strengthen your company’s brand and leverage it for success. BEYOND YOUR LOGO is a much-needed primer on branding for small business professionals.”
Daniel H. Pink, New York Times, Wall Street Journal, Washington Post bestselling author of TO SELL IS HUMAN
Every business has a brand – the only question is whether or not that brand matters most to someone in need. In Beyond Your Logo, you’ll learn how to intentionally make your brand a powerful driver of sales and profit.”
John Jantsch, author, Duct Tape Marketing and The Referral Engine
In this detailed, practical book Elaine Fogel gives you the recipe for building a fully realized, differentiated brand that customers care about. Indispensable for small business!”
Jay Baer, NY Times best-selling author of Youtility
Elaine Fogel has written a much-needed guide for small businesses that want to attract and retain more customers but aren’t quite sure where to focus. Her seven ideas cover important concepts that business owners can easily adapt to improve their companies’ abilities to stand out and build a solid brand in their markets.”
Carol Cone, Chair, Edelman Business + Social Purpose
Elaine Fogel’s book, Beyond Your Logo, provides a great amount of information with a mix of strategic thinking and tactical how-to’s.”
Shep Hyken, customer service expert, keynote speaker, and New York Times and Wall Street Journal bestselling author
Beyond your LOGO by Elaine Fogel is a must read for entrepreneurs. Centered around seven key ideas, she walks the reader through clear, practical advice that spans well beyond branding and marketing into fundamentally important drivers in small business success – like being nimble and truly showing how your organization cares about the world. Those seeking to start businesses – or others who have already opened their doors – would be well served to spend some time reviewing Fogel’s seven ideas, learning really important but often not difficult steps to take toward success.”
Rachel Hutchisson, Vice President, Corporate Citizenship & Philanthropy, Blackbaud, Inc.
Elaine Fogel’s book Beyond Your Logo promises 7 big ideas that will matter to your small business and it’s an absolute lie. There must be 250 incredible, pragmatic, and vital ideas in this book! Through storytelling, examples and quick to implement tips and tricks, Elaine’s written a fantastic marketing primer that every small business owner should read and follow. Whether you’re in your 25th year of business or just about to embark on your entrepreneurial adventure — you’ll be a better business owner after reading this book.”
Drew McLellan, national branding and marketing expert, agency owner, columnist, author, and blogger for AdAge Power 150 List blog, “Drew’s Marketing Minute”