One would think that social media marketing is an effective way to reach customers, right? Not necessarily.
I've been away from social media for a LONG time. I checked out... and for good reasons. So, has my social media absence been a crime? Did I suffer from it?
If you believe that you’re not wasting resources on digital marketing, I have a surprise for you!
If you want to get attention on social media today, you need to advertise. A new study says advertisers in 2017 are allocating more money to paid social
If one of your social media marketing goals is to get more Facebook "likes," you need to read this! Liking a brand on Facebook doesn’t change behavior or increase purchasing.
Whether you’re posting images for your blog or for your social networks, here are several free tools that help you create cool graphics that rock!
I'll bet you thought that Millennials (18-34) were the heaviest social media users of all the generations. I did, too. But, we're both wrong!
It's likely that social media marketing is an important part of your overall marketing strategy for 2017. But, have you planned your top priorities for this year?
Periodically, I do a Twitter audit to see which tweeps I want to unfollow. I rely on on the following 10 reasons to make my decisions.