Today is #GivingTuesday, a day set aside for global giving.
European ad agency, Wieden + Kennedy London, came up with such a great social fundraising idea, they took it to the World Wide Fund For Nature (WWF). And, the charity loved it.
Many charities depend on fundraising for operational revenue. But, how many could be making more money if they invested in branding?
If you work or volunteer for a charitable organization, you may not know that the median donor retention rate in 2013 was only 43%. That means only 43% of donors who made a gift in 2012 did so again in 2013.
OK, fundraisers and nonprofit folk... how far would you go to get your donors to give more? Would you consider using modern marketing techniques that many retailers use?
Who could have predicted how successful and widespread the ALS Association's Ice Bucket Challenge would be? It is a charity phenomenon that will go down in fundraising history.
It's official. Studies on social media in the business sector (Inc. 500 and Fortune 500) show much lower levels of usage than in the nonprofit sector!According to a recent study by Nora Ganim Barnes, Ph.D., Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth, it's clear that charities are prolific users of social media.The study demonstrates how 246 charities and nonprofits on the Philanthropy 400 list are using social media. Note that it excluded colleges and universities. And, here are the results:
The CECP, in association with The Conference Board, released its Giving in Numbers: 2013 Edition. Based on data from 240 companies, including 60 of the largest 100 companies in the Fortune 500, the sum of contributions across all respondents in the 2012 survey totaled more than $20 billion in cash and in-kind giving!