Today is #GivingTuesday, a day set aside for global giving.
How about making a New Year's resolution that you'll do more for your community? The concept of "giving back" can grow stale unless we all put forth some real effort.
Whether you market products, services, or a nonprofit mission, chances are you have customers in the 50+ age range. With their current U.S. population of 108.7 million, do you realize how powerful this demographic is now and how much it's growing?
Many charities depend on fundraising for operational revenue. But, how many could be making more money if they invested in branding?
If you work or volunteer for a charitable organization, you may not know that the median donor retention rate in 2013 was only 43%. That means only 43% of donors who made a gift in 2012 did so again in 2013.
Good news for businesses and charities. About half of American adults say that companies' social responsibility practices have a strong effect, or sometimes affects, their purchasing decisions and "who to do business with."
It's official. Studies on social media in the business sector (Inc. 500 and Fortune 500) show much lower levels of usage than in the nonprofit sector!According to a recent study by Nora Ganim Barnes, Ph.D., Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth, it's clear that charities are prolific users of social media.The study demonstrates how 246 charities and nonprofits on the Philanthropy 400 list are using social media. Note that it excluded colleges and universities. And, here are the results:
I don't know about you, but when I heard that LA Clippers owner, Donald Sterling, had made many charitable donations, I grew suspect. What were his motives? Was he trying to boost his image?
Fundraisers and nonprofit marketers take note... direct mail fundraising is far from dead. In fact, its assumed death is premature and won't begin to occur until the year 2030!