Professional Speaker. Author. Consultant.

BUSINESS PRESENTATIONS

Beyond Your Logo book cover

Beyond Your Logo
7 Brand Ideas That Matter Most For Small Business Success

There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain.

Your small business’ brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it’s critical that you do everything possible to ensure that your customers’ experiences are amazing.

This presentation delivers 7 strategic ideas with loads of free and low-cost tactics and resources you can implement and use immediately. And, you don’t need any marketing or branding experience to benefit from the guidance Elaine gives you!

Whether you own an existing small business, work for one, or are starting a new one, learn the concepts and tools that can take your company well Beyond Your Logo.

HERE ARE SOME OF THE THINGS PARTICIPANTS WILL LEARN IN THIS PRESENTATION:

  • What a brand is and why building a strong one is essential to small business success 
  • How to put customers at the center of every action
  • How to find low or no-cost marketing and branding help for your small business
  • Why and how professionalism pays off
  • How being nimble and quick is an advantage to small businesses
  • What Small Business Social Responsibility (SBSR) is and how to practice and benefit from it
  • Why developing a small business marketing and branding strategy is absolutely vital

This presentation is based on Elaine’s book by the same title.

Creating the WOW in Customer Service:
What it Takes to Develop a Customer-Oriented Business so Customers and Employees Love it, Stick Around, and Promote it

Did you know that 90% of companies say they provide excellent customer service, yet only 8% of customers say the same!* When your company is customer oriented, putting customers at the center of every decision and action, its brand reputation will increase and thrive as prospects and customers gravitate to it.

Imagine being able to spend less time and money on acquisition and more on engagement and retention? When customers are impressed and thrilled, they become your brand ambassadors, promoting your business for you.

This workshop explains how a customer orientation and exceptional customer service are part of your company’s brand. Through an interactive approach, participants discover how they can “up” their standards and WOW customers to create memorable and friendly experiences.

Whether participants have had previous customer service training or not, this workshop will help them connect the dots for greater success.

HERE ARE SOME OF THE THINGS PARTICIPANTS WILL LEARN IN THIS PRESENTATION:

  • How exceptional customer service ties into the company’s brand
  • How internal and external customer service are aligned
  • Top 10 Benefits of an Effective Customer Service/Loyalty Program
  • 3 Types of Customer Service
  • 25 Ways to Provide Exceptional Customer Service
  • 7 Don’ts to Remember When Managing Angry Customers
  • 10 Rules for Processing External Customer Complaints
  • 20 Ways to Manage Internal Customers

*(Source: Bain & Company)

Branding You!
Identifying and Communicating Your Personal Brand

Do you know how people in your life perceive you? Your boss, co-workers, colleagues, customers, partners, family, and friends? What type of reputation do you think you have? You may be surprised!

You don’t have to be a corporation or a celebrity to have a brand. In fact, many everyday people who want to build their careers, get ahead, gain solid reputations, and become better leaders use personal branding to reach their objectives.

If you want to stand out from the crowd, get the next job, change careers, get a promotion, be better at what you already do, and have more people remember you positively, personal branding is for you.

HERE ARE SOME OF THE THINGS PARTICIPANTS WILL LEARN IN THIS PRESENTATION:

  • What personal branding is and why it’s important for your success in life and work
  • How to assess your current personal brand 
  • What it takes to identify your personal branding goals
  • How to embrace your personal brand
  • Ideas to promote your personal brand and engage others
  • Tools to protect and monitor your personal brand

Content Marketing for Smaller Businesses
How to Develop a Doable Content Marketing Strategy That Works

Your small business has likely been producing content and telling its brand stories since its launch: educating prospects, customers, and clients about its products and services. Today, producing content involves multiple marketing communications channels – both online and offline.

By sharing customer-centric stories and information that prospects and customers want to know, companies can keep their brands top of mind. By delivering useful, relevant information geared to segmented audiences, businesses can set themselves apart as thought leaders and experts in their fields of expertise. Content can bring in prospects and customers in ways that were not previously possible.

This workshop will lay out the foundation for participants to develop their companies’ content marketing strategies.

HERE ARE SOME OF THE THINGS PARTICIPANTS WILL LEARN IN THIS PRESENTATION:

  • Define content marketing and learn the benefits for smaller businesses
  • How to develop a doable content marketing strategy
  • How to develop content ideas your audiences will share
  • Which marketing communications channels are best for your audiences
  • How to increase your company’s database 
  • How to realistically manage your company’s content marketing efforts
  • How to measure your content marketing efforts

Customer Engagement in a Multichannel World
How to Engage Prospects and Customers Through Multiple Marketing Channels

Things have changed so rapidly, and with advances in technology, they continue to evolve. Many of your customers are connected and more empowered than ever. Customer-centric businesses need to communicate with, and engage customers through their websites, office locations, direct mail, social media, telephone, e-mail, and the other channels where they “hang out.”

This multichannel marketing approach has many benefits: it can drive response rates, improve campaign results, increase customer loyalty and retention, reduce acquisition costs, improve the return on marketing investment, and finally… generate more revenue.

In fact, a Forrester study shows that 86% of the marketing decision-makers surveyed believe successfully integrating multiple channels under a single integrated marketing strategy is critical to long-term success.

This workshop will help you learn more about multichannel marketing and what it will take to implement it successfully.

HERE ARE SOME OF THE THINGS PARTICIPANTS WILL LEARN IN THIS PRESENTATION:

  • Define integrated multichannel marketing communications
  • Identify the many marketing communications channels available today
  • Understand the importance of branding in multichannel marketing
  • How to deliver compelling content and consistent customer experiences across all channels
  • How customer behavior is driving marketing segmentation
  • Understand the role that measurement and analytics play in multichannel marketing
  • How to develop a successful multichannel marketing approach for your organization

The Internal Marketing Symphony
Orchestrating Marketing Across the Organization

In an “instant world,” companies with a holistic market orientation that respond quickly to customer needs will succeed. To accomplish this, timely communication and collaboration between all internal departments is essential.

This presentation will give your company or department employees the tools and ideas to market internally for enhanced relationships, increased trust, and recognition by other functions, right up to the C-suite.

HERE ARE SOME OF THE THINGS PARTICIPANTS WILL LEARN IN THIS PRESENTATION:

  • The definition of internal marketing
  • The benefits of internal marketing to your department functions
  • The importance and role of internal relationship marketing
  • Developing an internal marketing strategy
  • The role of social media in internal marketing

The Business Guide to Cause Marketing
How Your Business Can Align its Products and Services with Charitable Causes for Win-Win Results

According to the Edelman goodpurpose® 2012 study, “consumers are taking action, and making decisions in response to Purpose.” In fact, 76% of global consumers say it’s acceptable for brands to support good causes and make money at the same time.

People are also buying and advocating for purposeful brands. They are recommending brands that support good causes over those that don’t and are helping to promote brands’ products or services if there is a good cause behind them.

All businesses, whether local or regional in scope, can benefit by incorporating a cause-marketing program. Studies show that companies can enhance their reputations, improve employee recruitment and retention, attract more customers, and increase revenue.

Learn about cause marketing, the variety of programs in which your business can engage, and how to select which cause may be the best fit for your company.

HERE ARE SOME OF THE THINGS PARTICIPANTS WILL LEARN IN THIS PRESENTATION:

  • Identify the different types of cause marketing programs
  • Learn the benefits of cause marketing for your business
  • How to choose the cause
  • Ways to promote your cause program
  • Learn what it takes to succeed 

Marketing Bloopers & Boo-Boos
How to Send Your Customers and Prospects Running for the Hills!

Have you ever hidden in shame over a business letter boo-boo? How about screaming when you find an error in a brochure, e-mail campaign, or blog comment? What do these bloopers say about your personal or organization’s brand?

In this interactive and entertaining presentation, Elaine shares some real-life communications boo-boos, and then tests your skills to give you new insight into the importance that everyday business writing and marketing communications have on your brand reputation and credibility.

Find out what to look for in your communication so you don’t send your customers and prospects running for the hills!

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