So you think digital content marketing is an excellent way to reach your audience? Guess what? It may disappoint you.
Mixing marketing and politics used to be taboo, but not any more.
Mobile phones make for such outstanding companions for billions of people worldwide. Consequently, mobile phones have opened the door for many new marketing tactics.
Yes, it's that time of year again, when marketing experts share their insights and predictions for the coming new year. To save you some time scouring the Internet for the top trends, I've done the work for you.
The biggest challenges facing communications professionals today and small business confidence studies.
What makes Halloween special for marketers is watching the unique TV spots created by big consumer brands.
I collect marketing boo-boos like some people collect stamps or rare coins. Yes, I save marketing emails and other marketing communications from vendors that are either frustrating, demonstrate poor customer experience, or make no sense.
Oh, no! Only 37% of content marketers have a documented content marketing strategy!
Your organization's brand voice is on display every day in every internal and external marketing communications channel it uses.