Yes, it's that time of year again, when marketing experts share their insights and predictions for the coming new year. To save you some time scouring the Internet for the top trends, I've done the work for you.
This week, we saw studies on affluents and brand loyalty, fake news and which publications people trust most, and email addresses.
I've put together my top seven favorite marketing blogs that will inform and inspire you.
If you believe that you’re not wasting resources on digital marketing, I have a surprise for you!
It's January and there are an infinite number of blog posts and articles advising you how to market this year. Yes, even I am guilty for my post on marketing predictions for 2017. 😏
Yet, determining which marketing tactics will be popular, trendy, or actually effective is another story. When your business or organization is on the small-medium side, you don't always have the luxury of internal experts to guide you.
You want to stand out, right? Yet some marketing channels are getting so over-saturated that it's harder to gain attention and engagement for your business, startup, or nonprofit.
Whether you market products, services, or a nonprofit mission, chances are you have customers in the 50+ age range. With their current U.S. population of 108.7 million, do you realize how powerful this demographic is now and how much it's growing?